SAN LEANDRO, Calif. (March 7, 2002) - London Fog Luggage owners can now breathe a little easier if their luggage or bags are ever lost or stolen. London Fog Luggage will begin including six months of Lost & Found Service powered by BoomerangIt, FREE with product registration.

In addition, at the time of registration, London Fog Luggage owners can extend their lost and found coverage and purchase BoomerangIt labels and tags for other products they own, such as cell phones, digital cameras, PDAs and golf clubs.

Each year, thousands of pieces of luggage or bags are lost or stolen, commonly left accidentally in meeting rooms, hotels, restaurants, rental cars, airports and other public spaces. A staggering number of items are left behind by visitors, for example: 12,000 at the Seattle-Tacoma Airport, 10,000 at Yosemite National Park and 30,000 at Bally's Hotel and Casino in Las Vegas.

"Thanks to this special offer, our users stand a much better chance of recovering their London Fog Luggage should it ever be lost," said Kyle Martucci, marketing manager for Ryka, Inc., the official luggage licensee for London Fog. "It's a great value-added feature for our products."

London Fog Luggage will contain a FREE tamper-resistant serialized luggage tag. By completing the product registration, consumers will activate the FREE lost and found service with by mail or online at --- www.londonfogluggage.com.

Once registered, if the luggage is lost or stolen, BoomerangIt can help get it back. If the item is lost, anyone who finds it can contact BoomerangIt using the instructions on the label and receive a reward (a free pack of BoomerangIt labels, tags and registrations valued at $19.95). The information submitted to activate BoomerangIt service is used to facilitate the return of a lost or stolen London Fog Luggage to the rightful owner.

The lost and found service also guards an investment by establishing a permanent record of ownership, acting as a vehicle identification number ("VIN") system for your item, which is accessible to more than 16,000 law enforcement agencies nationwide.

London Fog Luggage, via BoomerangIt, works with the National Crime Prevention Council (NCPC) and its "McGruff^® ID Armor^® the Crime Dog®" program to help return lost and stolen items to their rightful owners. Most lost items are left in hotels, restaurants, airplanes, and other public places, which have a legal responsibility to hold them in their lost and found departments. In addition to providing rewards to finders, BoomerangIt's extensive outreach and awareness program with hotel, restaurant and transportation industry leaders, plus police departments nationwide, ensures an effective rate of return.

BoomerangIt works with the National Crime Prevention Council (NCPC) and its "McGruff^® ID Armor^® the Crime Dog®" program to help return lost and stolen items to their rightful owners. Hotels, restaurants, airports and other public places have a legal responsibility to hold lost items in their lost and found departments. BoomerangIt helps them identify and return lost items to their owners. In addition to providing rewards to finders, BoomerangIt's extensive outreach and awareness program with hotel, restaurant and transportation industry leaders, plus more than 16,000 police departments nationwide, ensures an effective rate of return.

About BoomerangIt
BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the “McGruff^® ID Armor^® the Crime Dog” programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).

About London Fog
London Fogis a registered trademark of London Fog Industries, Inc.® used under license by Ryka Inc. 195 Lehigh Avenue, Lakewood, NJ 08701