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SAN LEANDRO, Calif. (March 12, 2002) -Manufacturers of consumer brands are
successfully using BoomerangIt Lost and Found Service as a carrot to attract customers
to their products and to get them to fill out their product registration cards.
BoomerangIt is an Internet-powered global registration system that works with law
enforcement, Good Samaritans and other fiduciaries, such as hotels, restaurants
and airlines, to help return lost and stolen property to the rightful owners. BoomerangIt
offers its services to OEMs (original equipment manufacturers) as a product enhancement,
enabling them to protect the customer's goods even after the sale is complete and
thereby achieving a higher level of customer loyalty.
Many popular consumer brands are already featuring free trial use of BoomerangIt
bundled with their new products, including Toshiba digital cameras, Palm handhelds
and accessories, Pioneer car stereos, Memorex audio and video products, Tasco binoculars,
and luggage and bags from London Fog, Eagle Creek and High Sierra.
According to Toshiba, their rate of product registrations have doubled since they
began offering BoomerangIt as an incentive with new products.
Higher warranty response and product registration rates are just part of the story.
For manufacturers, the service also adds value to their product and prompts Web
site traffic, thereby increasing brand loyalty and eventually, sales and profits.
"Register it. Label it. BoomerangIt. It's that's simple," said Rob Kaplan, vice
president at BoomerangIt, Inc., whose company mission is to maximize the use of
current technology to provide an Internet-accessible asset protection service. "For
consumers, is an extra comfort feature. For manufacturers, it's a value-added service
that's easily bundled with their new products, and allows them to communicate further
with their consumer. "
BoomerangIt not only protects the item from loss, but in the case of a cell phone,
PDA, or digital camera, also protects against the loss of irreplaceable data, photos,
etc. BoomerangIt also guards the investment by establishing a permanent record of
ownership, acting as a "VIN" (Vehicle Identification Number) system for other property
besides autos, which is accessible to law enforcement. BoomerangIt employs proprietary,
patent-pending technology, a Sun Solaris/Oracle platform in a unique database registry
that identifies and can track the genealogy of a product from its manufacture through
its entire lifecycle.
The BoomerangIt brand evolved from the company's 1999 purchase of the National Bike
Registry, which has since become a leader in the bike security industry. While NBR
registers bikes and scooters, the BoomerangIt brand expands that service to include
any personal or corporate property -- everything from keys to luggage to digital
cameras and more. BoomerangIt protects anything that's valuable to you and vulnerable
to getting lost or stolen. This includes expensive items, devices containing data
that would be time consuming and hard to recreate, and irreplaceable personal items
with sentimental value. For example:
Personal electronics such as cell phones, digital cameras, CD players and cases.
Business tools such as laptops, PDAs, briefcases and luggage.
Sports gear such as golf clubs, racquets, skis, tents and bowling balls.
Children's belongings, such as backpacks, video games and uniforms.
Videos of your children and family.
Prescription eyewear and fashion sunglasses.
Jewelry, antiques and artwork.
Once registered, if an item is lost or stolen BoomerangIt can help get it back.
If the item is lost, anyone who finds it can contact BoomerangIt online, or call
1-800-2Boomit (1-800-226-6648). Using the information provided in the product registration,
BoomerangIt will facilitate the return of a lost or stolen item to its rightful
owner. Of course, the finder pays nothing, and even receives a reward.
BoomerangIt works with the National Crime Prevention Council (NCPC) and its "McGruff® ID Armor®
the Crime Dog®" program to help return lost and stolen items to their rightful owners.
Hotels, restaurants, airports and other public places have a legal responsibility
to hold lost items in their lost and found departments. BoomerangIt helps them identify
and return lost items to their owners. In addition to providing rewards to finders,
BoomerangIt's extensive outreach and awareness program with hotel, restaurant and
transportation industry leaders, plus more than 16,000 police departments nationwide,
ensures an effective rate of return.
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