SAN LEANDRO, Calif. (March 12, 2002) - Lose your cell phone, PDA or laptop; you also lose the data they keep. Lose your digital camera; you lose those precious photos inside. Lose that watch your grandfather gave you and you lose a cherished keepsake (and your grandmother will never forgive you). Sure, your insurance may reimburse you for the value of the item, or you might just buy another. But in a perfect world, you'd want the original returned to you.

For these and other items, now there's BoomerangIt.
"Register it. Label it. BoomerangIt. It's that's simple," said Eddie Orton, president of BoomerangIt. Inc., whose company mission is to maximize the use of current technology to provide an Internet-accessible asset protection service. "For only pennies a year, our packs of serialized, tamper-resistant labels and tags can protect your stuff if it's ever lost or stolen."

BoomerangIt is an Internet-powered global registration system that works with law enforcement, Good Samaritans and other fiduciaries, such as hotels, restaurants and airlines, to help return lost and stolen property to the rightful owners.

The BoomerangIt brand evolved from the company's 1999 purchase of the National Bike Registry, which has since become a leader in the bike security industry. While NBR registers bikes and scooters, the BoomerangIt brand expands that service to include any personal or corporate property -- everything from keys to luggage to digital cameras and more.

Labels and tags are available from the BoomerangIt online store at www.boomerangit.com. and come in a variety of packages, starting at $9.95 for 10 years with volume discounts available. A new retail pack, featuring six registrations for 10 years for the suggested retail price of $19.95, is being introduced in March 2002 and will be sold at select discount, sporting goods, consumer electronics and travel goods stores.

Once registered, if an item is lost or stolen BoomerangIt can help get it back. If the item is lost, anyone who finds it can contact BoomerangIt online, or call 1-800-2Boomit (1-800-226-6648). Using the information provided in the product registration, BoomerangIt will facilitate the return of a lost or stolen item to its rightful owner. Of course, the finder pays nothing, and even receives a reward.

People lose a lot of stuff
Each year, many valuable items are stolen or left accidentally in hotels, restaurants, rental cars, airports and other public spaces. Travelers leave behind a staggering number of items. For example, 12,000 items were left behind at the Seattle-Tacoma Airport, 10,000 at Yosemite National Park and 30,000 at Bally's Hotel and Casino in Las Vegas. Utilizing the BoomerangIt loss protection service, consumers can have those items returned more easily and efficiently.

BoomerangIt protects anything that's valuable to you and vulnerable to getting lost or stolen. This includes expensive items, devices containing data that would be time consuming and hard to recreate, and irreplaceable personal items with sentimental value. For example:

Consumer brands registering with BoomerangIt
BoomerangIt offers its services to OEMs (original equipment manufacturers) as a product enhancement, enabling them to protect the customer's goods even after the sale is complete and thereby achieving a higher level of customer loyalty. Popular consumer brands are already featuring free trial use of BoomerangIt bundled with their new products, including Toshiba digital cameras, Palm handhelds and accessories, Pioneer car stereos, Memorex audio and video products, Tasco binoculars, and luggage and bags from London Fog, Eagle Creek and High Sierra. BoomerangIt not only protects the item from loss, but in the case of a cell phone, PDA, or digital camera, also protects against the loss of irreplaceable data, photos, etc. BoomerangIt also guards your investment by establishing a permanent record of ownership, acting as a "VIN" (Vehicle Identification Number) system for other property besides autos, which is accessible to law enforcement. BoomerangIt employs proprietary, patent-pending technology, a Sun Solaris/Oracle platform in a unique database registry that identifies and can track the genealogy of a product from its manufacture through its entire lifecycle. BoomerangIt works with the National Crime Prevention Council (NCPC) and its "McGruff^® ID Armor^® the Crime Dog®" program to help return lost and stolen items to their rightful owners. Hotels, restaurants, airports and other public places have a legal responsibility to hold lost items in their lost and found departments. BoomerangIt helps them identify and return lost items to their owners. In addition to providing rewards to finders, BoomerangIt's extensive outreach and awareness program with hotel, restaurant and transportation industry leaders, plus more than 16,000 police departments nationwide, ensures an effective rate of return.

About BoomerangIt
BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the “McGruff^® ID Armor^® the Crime Dog” programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).