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SAN LEANDRO, Calif. (March 18, 2005) -When the online lost and found service
concept was rolled out a few years ago, skeptics said it would never work. Worse,
they said that Good Samaritans don’t exist and would never return found items Boy,
were they wrong. Thanks to BoomerangIt Lost & Found Return Service’s labels and
tags, people that lose a valuable tech gadget or travel gear item (as well as the
irreplaceable data and contents they keep), have a real hope for getting it back.
“BoomerangIt is proving to be an “appropriate tech” accessory that really works,”
said Eddie Orton, founder and president of BoomerangIt, Inc. ”It’s “appropriate
tech” because we’re a high-tech version of the name your mother wrote on the collar
of your jacket; yet, we’re not costly or cumbersome like a GPS transmitter on a
car. It’s an appropriate solution for a common problem.” “Register it. Label it.
BoomerangIt! It’s that’s simple,” he adds.
BoomerangIt’s Internet-powered, global registration system works with law enforcement,
Good Samaritans and other fiduciaries, such as hotels, restaurants and airlines,
to help return lost and stolen property to the rightful owners. Founded in 2001,
the brand evolved from the company’s 1999 purchase of the National Bike Registry,
which has since become a leader in bike security. While NBR registers bikes and
scooters, the BoomerangIt brand expands that service to include any item that's
valuable and vulnerable to getting lost or stolen -- everything from keys to tech
gadgets to travel gear.
In the past few years the concept has grown dramatically, both in usage and reach,
and proven its value to its audiences. Among its accomplishments
More than a million people have now registered their items with BoomerangIt, including
thousands of Palm handhelds and Toshiba digital cameras.
BoomerangIt now recovers items daily. Documented recoveries of PDA’s, cell
phones, laptops, luggage, keys -- you name it -- are available in nearly every state,
and now in countries such as United Kingdom, Switzerland and Belgium. [PLEASE ASK
US FOR CONTACT INFO. FOR HAPPY CUSTOMERS WHO HAVE AGREED TO RE-TELL THEIR EXPERIENCE]
BoomerangIt has officially gone global. BoomerangIt’s new Traveler’s Pack
provides Global Lost & Found Service for four items. It includes two labels (ideal
for portable gadgets such as PDAs and cell phones) and two tags (for luggage or
bags). Available now, it retails for $14.95 online at www.boomerangit.com. And just like in the U.S., if someone
finds your item while you’re abroad, say in a London taxi, at a café in Paris or
a boat in Sydney harbor, they can contact BoomerangIt, who will facilitate its return.
“We have thousands of satisfied customers, many of whom registered their items with
some initial skepticism,” said Orton. “But after they lose something and get it
back, the consensus from them is that “the little sticker worked” and they’ve become
our greatest fans.”
“For only pennies a year, our packs of serialized, tamper-resistant labels and tags
can protect your stuff if anything is ever lost or stolen,” added Orton. “It’s no-brainer
insurance for today’s gadget-toting -- and often losing -- world.”
Labels and tags are available from the BoomerangIt online store at – www.boomerangit.com
-- and come in a variety of packages, starting at $9.95 for 10 years. Retail packs
are sold at select sporting goods, consumer electronics and travel goods stores.
Also, popular consumer brands are bundling free trial use of BoomerangIt with their
products, including Toshiba cameras, Palm handhelds, Memorex and Pioneer Electronics
audio/video products, and luggage and bags from London Fog and High Sierra. Once
registered, if an item is lost or stolen, BoomerangIt can help get it back. If the
item is lost, anyone who finds it can contact BoomerangIt online, or call 1-800-2Boomit
(1-800-226-6648). Using the information provided in the product registration, BoomerangIt
will facilitate the return of an item to its rightful owner. Of course, the finder
pays nothing, and receives a reward.
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