San Leandro, Calif. – June 23, 2005– To combat one of the fastest-growing crimes in America, BoomerangIt has introduced McGruff^® ID Armor^®, an identity theft prevention kit that provides consumers with a simple two-step process to secure their identity and credit to reduce the possibility of becoming a victim of identity theft. The kit also reduces the time and cost involved in restoring the credit and good name for victims of identity theft, in which someone steals and fraudulently uses their personal information.

BoomerangIt designed McGruff^® ID Armor^® in partnership with the National Crime Prevention Council (NCPC). BoomerangIt (www.boomerangit.com) is best known as a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners.

According to a 2005 survey by the Better Business Bureau and Javelin Strategy, more than 9.3 million Americans were victims of identity theft in 2004. The average victim must spend 30 hours over several months resolving ID theft problems, and ends up out of pocket $500.

The ID Armor identity kit provides consumers with the tools needed to avoid becoming a victim, and to prevent possible fraud attempts in their name before any credit is issued. The kit has easy-to-follow directions, with three comprehensive letters for credit bureaus, two letters designed for direct marketers, useful telephone numbers and contact information, pre-addressed mailing labels, and valuable identity theft prevention tips. By following the tips within the kit, consumers can be assured that companies will know to call them to verify any credit application before authorizing it.

In contrast to the many hours needed to restore credit after an identity theft occurs, it takes less than 30 minutes to review the ID Armor information and complete the steps necessary to begin credit and identity protection. By using ID Armor, consumers can obtain complimentary credit reports from each credit bureau to check for fraudulent activity and monitor their credit. “BoomerangIt’s McGruff^® ID Armor^® gives consumers what they need to heighten their awareness and prevent misuse of their name and credit,” said Eddie Orton, founder and president of BoomerangIt. “After witnessing a family member become a victim to identity theft, I was determined to develop a simple solution to help consumers fight this criminal epidemic.”

For as little as the cost of a single credit report, BoomerangIt’s ID Armor kits are available in a variety of quantities, online (www.boomerangit.com), by telephone, through the mail, or even by downloading an e-mail version, e-McGruff^® ID Armor^®. Prices start at $7.95. As the official identity theft program of the National Crime Prevention Council, funds from the sale of the ID Armor kit support NCPC programs. BoomerangIt’s ID Armor is effective for individuals, law enforcement, businesses, and even victims of identity theft. Unlike credit monitoring products and identity theft insurance, which assist victims after a crime occurs, this kit gives consumers the upper hand by enabling them to take action before a crime occurs.

About BoomerangIt^SM
BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the “McGruff^® ID Armor^® the Crime Dog” programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).

About The National Crime Prevention Council
The National Crime Prevention Council (NCPC) is a private, nonprofit organization whose primary mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. NCPC manages public service advertising under the National Citizens’ Crime Prevention Campaign—symbolized by McGruff^® ID Armor^® the Crime Dog and his “Take A Bite Out Of Crime®” slogan—and acts as secretariat for the Crime Prevention Coalition of America, a nonpartisan group of national, federal, state, and local organizations committed to preventing crime. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. For more information on crime prevention issues, visit www.ncpc.org; for information on the National Citizens’ Crime Prevention Campaign, visit www.weprevent.org.