SAN LEANDRO, Calif. (Oct. 9, 2003) -- The National Bike Registry (NBR), a national registration system that returns lost and stolen bicycles to their rightful owners, has introduced a convenient new retail pack to fight bicycle theft which is garnering the praises of law enforcement and bike retailers and their customers.

NBR, in cooperation with the National Crime Prevention Council (NCPC) and McGruff^® ID Armor^® the Crime Dog, developed a retail pack and POP display that gives retailers the opportunity to sell NBR registrations and provide the label in their stores. Hank and Frank Bikes, with stores in Lafayette and Oakland, Calif., was one of the first retailers to sell the pack and have already racked up thousands of sales.

“It’s our easiest add-on sale,” said Frank Dryer, owner. “We start by letting customers know they can now register their bikes with us. And the NBR packs are in a display right on the counter.” The $10 pack includes a ten-year registration with NBR, a tamper-resistant, serialized security label, and a BONUS label that gives the user BoomerangIt Lost & Found Service for their cell phone, PDA, laptop or whatever, for 10 years. NBR is now powered by the proprietary registration technology of BoomerangIt. While NBR registers bikes and scooters, BoomerangIt registers practically everything else to facilitate the return of lost or stolen property.

“Along with a helmet and a good bike lock, NBR registration is one of the most important accessories you can buy,” said Rodrigo von Conta, NBR spokesperson. “Bikes registered with NBR are 10 times LESS likely to be STOLEN and 9 times MORE likely to be RETURNED. “ “Our new retail pack offers consumers a convenient way to get a 10-year registration and label their bike at the time they make their purchase,” added von Conta.This program works in conjunction with the NBR’s OEM program launched with manufacturers such as Diamondback, Giant, Raleigh and Razor, which helps raise awareness and give retailers a starting point to sell customers on buying the full 10 year registration from them at the time of purchase. McGruff^® ID Armor^® is a nationally recognized symbol of crime prevention. Teaming up with NBR helps to spread the message throughout communities in the U.S. and Canada and create local support to help build safer communities and reduce crime through comprehensive crime prevention programs.

“NBR helps participating retailers provide their consumers with the added security they need to protect their investment,” added von Conta. “Bringing in the support of the retailers is instrumental in building safer communities and reducing crime through comprehensive crime prevention programs. By reducing theft, and fear of theft, we’ll sell more, and better, bicycles. That’s good for our industry.” The pack is already available at hundreds of retail locations in North America, including recognized retailers such as R.E.I. and also distributed by Wilson, QBP, KHS and YaYa affiliates.

Bike theft factoids:

About The National Bike Registry (NBR®)
National Bicycle Registry (http://nationalbikeregistry.com) a BoomerangIt, Inc. company based in San Leandro, Calif., is the nation’s leading Internet-based bicycle registration system, dedicated to helping law enforcement agencies return lost and stolen bicycles and scooters to their rightful owners since 1984. Utilizing the latest technology and a comprehensive, national database, NBR provides this service to consumers through its Web site, toll-free number, retailers, manufacturers and more than 16,000 law enforcement agencies. The National Bike Registry can be found on the Web at --http://www.nationalbikeregistry.com -- or by calling 1-800-848-BIKE. Also available through Wilson, QBP and KHS. NBR is the national registration service of choice by Diamondback, Giant, Kryptonite, Raleigh and Razor.

About BoomerangIt^TM
BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the “McGruff^® ID Armor^® the Crime Dog” programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).

About the National Crime Prevention Council
NCPC is a private, nonprofit, tax-exempt organization whose mission is to help people prevent crime and build safer, more caring communities. NCPC accomplishes its mission through training and technical assistance to national, state and local drug, violence and other crime prevention practitioners; demonstration programs which create environments for research and learning; public service advertising via TV, radio and print challenging viewers to act against violence, drugs and other crimes; Crime Prevention Coalition of America is a network of 600+ national, state and local organizations formed to advance the cause of crime prevention; and educating and informing the field on best practices through highly regarded Web sites, brochures, booklets, books, videos, posters and reproducible kits.